With the internet now having a few decades of life, website redesign or e-commerce store redesign is much more common than building a website from scratch. But what are the factors that will push an e-shop or corporate website owner to take this big step? Sometimes it’s simply a matter of aesthetic renewal, and other times it’s due to issues. Below, we will analyze the most common reasons.
Just like physical stores need a refresh in their window displays, e-shops and corporate websites also need occasional updates, a page redesign.
The design of a website must aesthetically align with its time. A site built five years ago, no matter how good the work was, now seems outdated by today’s standards. Websites now occupy the entire screen, image technologies that reduce the size of the page have emerged, and new fonts have made an appearance, giving modern websites an entirely different dynamic.
Designing a beautiful website is one aspect of its creation, but making sure that the website looks beautiful and respectable as it adapts to smaller screen sizes, on smartphones and tablets, is something different.
Older websites do not adjust properly to mobile phones and tablets, and if they do adjust, they are not impressive at all. Given that smartphones constantly evolve and come in a variety of sizes, if your website doesn’t adapt to all devices, it’s a very good reason to proceed with a redesign of your site.
A very serious reason for redesigning your site is that the older a website is, the more difficult, or even non-existent, its management menu becomes.
Regarding corporate websites, there are now drag-and-drop builders that make it very easy for the end user to modify their content. As for e-shops, after the rapid growth of e-commerce, add-ons have been created that help with bulk product editing, voucher exports, and more.
The web is not a world made of angels; there are malicious software programs that try to find pieces of outdated or poorly written code or outdated technology on your site to attack it. What happens with a website redesign is that your site is modernized, and you remain secure.
When a page is built with outdated technologies and methods, it’s natural for it to have loading speed issues, something that today’s users consider unacceptable, as according to Google, over 50% of visitors leave if the site takes more than 3 seconds to load.
This is something you can avoid with a redesign of your page, where more modern, “lightweight” code and add-ons that optimize caching, compression, and speed will be used for your site.
As technologies change and evolve, especially Google’s website evaluation standards, older websites are by definition designed with the wrong approach, as they may target practices that were rewarded a few years ago but are no longer positively evaluated.
By redesigning your website, you can ensure that your SEO optimization practices align with Google’s standards, thus increasing the chances of your site ranking at the top of search results.
Last but by no means least, summarizing all the above in two words is “Conversion Rate,” which refers to the percentage of users who visited your site and, during their stay, did something that has a direct impact and value for the company. For example, turning from simple visitors into customers by purchasing a product, subscribing to the company’s newsletter, or sending an email through the contact form. This is essentially the main reason for a redesign: increasing the conversion rate, which has implications for sales and the overall image of the business.
